‘Responsible Tourism’ & Sustainability’ – words laden with a sense of sparse comprehension. To someone planning a trip, what does this mean? It is simply the act of giving back to a destination and not over stressing it with your footfall. We, at Ice Cubes, have been in the heart of India’s undiscovered tribal belt for decades. This region is ecologically rich and culturally fascinating – hallmarks of a place that can tend to be extremely vulnerable. From the size of groups, to driving local economy and maintaining cleanliness, we ensure that our footprint there is not a deterrent to the community in the long run.